Below is the training agenda for the READY 2 RUN program on November 13-14. If we cannot gather in person due to COVID-19, we will move these segments to virtual, spread over a series of weekends.

Day 1

  • Campaign Overview
    Presentation with all three trainers covering basic elements of campaigns. From preparation through logistics to execution, what every candidate and staffer needs to know from three different angles.

  • Panel Discussion – Running in the Red
    There are fundamental differences in running in a safely Democratic seat and running in a competitive or red leaning district. We break down the differences and discuss, using both candidates who have run in red districts and consultants.

  • Campaign Communications
    Overview of all elements of the campaign communications universe. We will cover instructions on how to find your candidate’s individual story, building a message frame and how to introduce your frame, defining your narrative, preparing your press and campaign literature, stump speech, forums, and fundraisers.

  • Campaign Finance
    Learn the basics of political fundraising. We will try to answer these fundamental questions – Where do I start? How do I build my list? How do I make an ask? How do I expand my list beyond my friends and family? What basic compliance laws should I be aware of? We will walk through the first steps a campaign needs to take in order to create a sustainable fundraising plan.

  • Panel Discussion – Candidates of Color
    An open discussion on the differences of running for candidates of color and how differently the voters treat different candidates.

  • Networking event in the evening

    Day 2

  • Campaign Storytelling and Audience Analysis
    Who are you as a candidate? What words will you be using throughout your entire campaign to describe yourself, your goals, your reasons for running, and most importantly; why should people vote for you? We will also cover how to frame your opponent and how to build contrast into your message frame. All these questions will be answered in this in-depth look at the campaign messaging universe.

  • Building Your Fundraising List
    From your initial friends and family to strategically reaching out to other local donors, this is an in-depth look at how to build your initial campaign rolodex, as well as growing and expanding your donor lists. We will cover how to build, expand, and prioritize your contacts in order to build on your lists.

  • Controlling Your Narrative: How to Build Consistent Message Branding
    Campaigns are filled with situations where you need to answer unexpected questions, address a prompt you were not ready for, say something about yourself quickly, and in an interesting way, and many more. In this workshop we will practice speaking in a structured way within your message frame, avoiding trap-questions, and responding to attacks, by learning how to build your “campaign vocabulary” and keep things short, sweet and to the point.

  • Campaign Planning Basics: How to Write a Campaign Plan
    Campaigns without a plan are not winning campaigns. We will start with an example campaign plan and walk through the building blocks on analyzing the data, the political environment, calculating a win number, and the basics of voter targeting.

  • Panel Discussion
    Kentucky activists and politicians talking about the abortion constitutional amendment that will be on the ballot in 2022, with a short Q and A session at the end.

  • Calltime Best Practices
    Campaigns win or lose depending on how disciplined they are on calltime. Good call time habits are essential and make it more manageable for the staff and candidates. We will walk through best practices for the most essential part of any campaign’s fundraising program and different tactics campaigns can use.

  • Campaign Planning Basics: How to Write a Campaign Plan Part 2
    We will build upon the campaign plan we started in part one, but this aspect will focus on budgeting and paid communications overview. Once you get a win number and a strategy, how do you plan your budget? How do you budget your message? How does win number affect your budget?

  • Understanding the Engagement Pipeline
    How to go from your first introduction to asking people for their vote, their time, and their money. Using communication to build personal relations on a campaign trail. From volunteer management to community building, we will focus on building mutually beneficial relationships with your political support system instead of temporary transactional relationships.

  • Starting a Digital Fundraising Program
    Overview of how to start a robust digital fundraising program from scratch. We’ll cover email lists, online options, and tools needed to build up your reach in order to bring in donors.

  • The Ask
    The most critical element of fundraising is the ask. If you don’t ask, you will not receive. We will go over everything there is to know about “The Ask”. What do I ask for? How much do I ask for? How do I ask for $25 monthly? How do I ask for $1,000? How do I ask a crowd to contribute at an event? We will try to walk through it all!

  • Hacks, Tricks, and Tools: What is Useful and What Is Not
    From the start of every campaign, you are given an endless amount of advice. What is helpful? With dozens of new tools coming out every cycle, we will go over some of the real short cuts out there, some of the common pitfalls, and the tools you need to win.

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